Legends League Cricket Becomes World’s First Listed Cricket League IP Through Blue God Entertainment Deal

New Delhi, March 02, 2026: In a landmark development for global cricket and the sports business ecosystem, Blue God Entertainment Ltd has acquired the long-term licensing rights of Legends League Cricket (LLC) from Absolute Legends Sports Pvt Ltd in a ₹49 Crore transaction.

The deal positions Legends League Cricket as the first cricket league intellectual property globally to be represented through a publicly listed Indian entity, marking a major milestone in the integration of professional sport with capital markets.

Under the agreement, Blue God Entertainment secures long-term commercial rights across media and broadcast monetisation, sponsorships, franchise development, and global content distribution, creating a new framework for institutional ownership and public market participation in cricket league economics.

Vivek Khushalani, Chairman of Absolute Legends Sports, said the partnership brings institutional capital and long-term growth visibility for the league, while enabling ALSPL to focus on expansion and innovation.

Raman Raheja, Co-Founder of Legends League Cricket, described the transaction as a defining moment for the sports business, creating a new model for valuation and monetisation of sports intellectual property.

The transaction signals a structural shift in cricket economics, positioning sports league IP as an emerging investable asset class.